Thursday, July 5, 2018
Thursday, June 28, 2018
Do you ever have doubts?
You’re building your blog, hoping to one day turn it into a full-time income, but you have no guarantees it will ever pay off.
What if this blog you created is doomed to fail? What if you’re wasting your time? What if you’re fooling yourself thinking this will ever lead anywhere?
Building a profitable blog is hard work, and it usually takes time to see the rewards. Not everyone has the wherewithal to see it through.
But those who do can find amazing opportunities.
Today, we’re showcasing a few of the biggest blogging success stories. These 10 bloggers built their blogs and today make $1 million per year or more.
We’ll tell you how they got started, how they built their blogs, and how they generate revenue.
These stories will show you that you can take many paths to blogging success, and hopefully they’ll inspire you to see it through.
#1. Michelle Schroeder-Gardner
Michelle Schroeder-Gardner didn’t intend for her blog to become the income machine it is today. She started it more as a hobby, not even thinking she would ever make money from it.
Once she made her first $100 from her blog, though, that changed. She saw the potential and got more interested in turning her hobby into a business.
Her blog kept doing better and better, and eventually she was able to quit her job as a financial analyst and work on her blog full-time.
She’s currently traveling full-time, touring North America in an RV and loving her life with her husband.
How she makes money from her blog:
Her blogging income picked up some serious steam in 2016, when she further diversified her income.
Her main source of income up to that point was affiliate marketing, with some money coming in through sponsorships and advertisements. In 2016, though, she created her course Making Sense of Affiliate Marketing.
Her income doubled the month she launched her course, and in 2017 she had her first million-dollar year.
#2. Steve Pavlina
Steve Pavlina is an author, a motivational speaker, and one of the most prolific self-development bloggers online. He grew his blog to more than two million monthly visitors without spending a dime on marketing or promotion.
Steve’s passion for personal development began when he was sitting in jail, having been arrested for felony grand theft. At that moment, he decided to work on improving himself and turn his life around.
And it paid off. He accomplished many amazing things. He earned two college degrees in the span of three semesters. He founded a software company that developed computer games. He ran the Los Angeles Marathon and trained in martial arts.
How he makes money from his blog:
Steve has experimented with many income streams to see which he likes best.
He mostly makes his money from affiliate marketing/joint ventures and hosting live workshops.
When hosting one of his workshops, he asks people who register about their personal struggles and uses this feedback to custom-tailor each workshop, which means he never does the same workshop twice.
Steve has also written a book called Personal Development for Smart People, the purpose of which was to create a single framework for growth that people could apply to all areas of their lives.
#3. Pat Flynn
Pat Flynn was thriving in his career as an architect and had no plans to leave — until an economic downturn hit his industry hard and he was laid off from his job.
Before all this happened, Pat had created a little website to help him study for an architectural exam. It got thousands of visitors, and he realized he could leverage this traffic for income.
After studying up on doing business online, he created an ebook which he sold for $19.99 and made over $7,000 in his first month.
This got him so excited that he started Smart Passive Income, a blog on which he would share his strategies that helped him grow his online business. Today, this blog generates over $100K each month, with some months doubling or even tripling that figure.
But it’s not the money or material wealth that motivates him. Pat has remained a down-to-earth guy whose primary motivation is his family. He loves the freedom to plan his day around his family instead of his business, which allows him to spend the day with them and save work for after his kids go to sleep.
How he makes money from his blog:
Pat has done a great job of diversifying his income over the years.
The bulk of his income comes from affiliate marketing and course sales, but he also sells books, software, and apps, and he makes money from podcast sponsorships.
#4. Chiara Ferragni
Chiara Ferragni’s track record is impressive, to say the least.
She got her feet off the ground posting her daily outfits to Flickr, an image-sharing website, where she amassed a significant following. She then started her personal style blog in 2009 — when personal style blogs weren’t really a thing yet — and within two months she got tens of thousands of visitors per day.
She quickly began receiving sponsorship offers from fashion brands such as Dior and Louis Vuitton.
And three exams away from finishing her law degree, she decided to make The Blonde Salad her main focus.
Since then, Chiara has amassed over ten million followers on Instagram, Forbes named her one of the most influential people under 30, and she was the first fashion blogger to score a cover on Vogue.
How she makes money from her blog:
The Blonde Salad transitioned from an outfit-of-the-day blog to a full-on lifestyle platform with its own e-commerce clothing store.
And Chiara Ferragni has become a brand in her own right and makes thousands of dollars through sponsorships, modeling, and appearance fees.
On top of that, Chiara leveraged her platform to launch her own shoe line, the Chiara Ferragni Collection, aside from her blog. This line has reportedly made made eight figures in 2016.
#5. Vitaly Friedman
Vitaly Friedman was a freelance web designer before he started blogging. He had never taken a single design class at the time, but learned his skills from reading articles online.
He always had an interest in writing and editing as well, though, and he wanted to give back to the design community, so he started blogging.
Through one of his projects he was introduced to Sven Lennartz, who asked him to write for his German magazine Dr. Web. One year later, they started Smashing Magazine. They had no idea it would become one of the most influential resources for web designers and developers.
It grew from two people’s hobby to a business with a dozen employees and hundreds of contributors, and today gets over three million page views per month.
(Sven Lennartz is no longer actively involved with the site.)
How he makes money from his blog:
For most of its existence, Smashing Magazine made money primarily from ad revenues. But seeing those revenues decline a few years ago, they focused more on selling their books and diversifying their income.
They now have a library of 60+ e-books for sale (which they also sell in packages). They run high-ticket conferences and workshops. They added a job board where companies can purchase job postings and find skilled employees. And they offer membership packages which are reportedly their biggest source of income today.
#6. Brian Clark
Brian Clark started writing about content marketing before people started calling it content marketing. He had been using content to market products and services for several years when he started CopyBlogger in 2006.
At the time, he wasn’t focused on selling because he didn’t know what he would sell. He focused on building an audience and had faith that he would identify their pain points.
And his faith was justified. As his audience grew, Brian was able to identify the problems content creators were having online, and he partnered with other entrepreneurs to create and sell solutions.
How he makes money from his blog:
Brian has offered a number of training programs, plugins, products, and services through his blog over the years. Many of them have since been taken off the market, and today his main income sources include:
- Rainmaker Digital — a hybrid service and technology agency that builds sophisticated websites for its clients and offers services to create and implement successful digital marketing strategies.
- StudioPress — a marketplace that sells premium WordPress themes and hosting.
- Authority — a membership-based training program and community for content marketers, which also offers exclusive access to an additional course that you can take to become a CopyBlogger Certified Content Marketer.
#7. Timothy Sykes
Timothy Sykes took $12,000 of his Bar Mitzvah money and turned it into $2 million by trading penny stocks. This feat got him on Trader Monthly’s “Top 30 under 30” list and on a TV show called Wall Street Warriors.
He then got hundreds of emails per day from people asking questions, which led him to write his book An American Hedge Fund. He initially launched his blog to help promote his book.
Around that time though, his hedge fund lost 30%, which lost him a lot of credibility. To get it back, he decided to start from scratch and repeat his earlier feat of turning a few thousand into a few million, resolving to track each step of the way.
Now he makes more money from teaching others how to trade than from trading himself.
How he makes money from his blog:
Timothy sells DVDs, offers coaching, and offers a subscription program called Tim Alerts, which lets his subscribers follow his trades in real time.
#8. Elsie Larson and Emma Chapman
Elsie Larson and Emma Chapman are a sister team who have turned their food and DIY crafts blog into a raging success.
Elsie started A Beautiful Mess in 2007 and Emma started a food blog a couple of years later. They then decided to combine forces, and that’s when things took off for them.
At the time Elsie was running a retail shop, and she used the blog to move products, but the sisters soon realized that they enjoyed the blog more and that it was more profitable. They decided to close the shop and make the blog their main focus.
How they make money from their blog:
They once got business advice from a friend who said they should diversify their income, and boy, have they taken it to heart. They have built up several healthy and reliable income streams over the years and they try to add a new one every year.
They sell banner ads through AdThrive, promote products through affiliate marketing, and offer sponsored content.
They sell fashion, beauty, and wellness products in their online store as well as subscriptions to monthly beauty boxes and monthly stationery packages.
On top of that, they’ve written three books, created several courses, and launched three bestselling photo-editing apps.
#9. Darren Rowse
When Darren Rowse started blogging, he was only looking for a new hobby. He blogged about living in Australia, religion, politics, and other topics he found interesting. He didn’t even know you could make money blogging at the time.
A year later, he started another blog on digital photography and discovered he could make money through ads and affiliate marketing.
He only made a few dollars per week at first, but it was enough for him to see the potential. After consulting his fianceé, he decided to treat blogging as a part-time job and devote two days per week to it. He saw his income grow from a part-time into a full-time income, and eventually into an income most only dream about.
Darren has started and been involved with numerous blogs over the years, but learned after a few years that his blogs perform better when he focuses on a few. So today he only focuses on ProBlogger and Digital Photography School.
How he makes money from his blogs:
While affiliate marketing is still his biggest income source today, Darren has since been experimenting with different income streams over the years.
His second-biggest income source is product sales. Between his two blogs, he sells dozens of e-books and several courses. On Digital Photography School, he also sells Lightroom presets.
On ProBlogger he makes additional money through a job board, and also through hosting an annual event in Australia.
In 2016, his earnings were split as follows:
#10. Heather Delaney Reese (and Her Family)
After two of her daughters were born, Heather Delaney Reese looked for ways she could use the journalism skills she acquired in college and still remain a full-time stay-at-home mom.
You guessed it. She started a blog.
At first she wrote about budgeting and saving money, but over time she transitioned to writing about her family’s lifestyle and travel.
Her husband Pete eventually quit his job to also work on the blog, and their three daughters now contribute as well.
Over time, she has turned what started as a hobby into a full-time career for their entire family.
How they make money from their blog:
Until March 2017, the Reese’s blogging income came solely from sponsored content. Every year their income increased as their audience grew and they were able to increase their rates.
From March 2017, they also started promoting products and services through affiliate marketing.
But their income truly boomed over the past seven months when they launched their premium courses, Blogging Blastoff and the Travel Blogging Fast Track, which they launched only months apart.
The launch of these two courses doubled their income and propelled them into their first seven-figure year.
Now Find Your Own Path to Blogging Success
If you ever have doubts whether you’re chasing a pipe dream with your blog, keep these stories in mind.
They all took different paths to success.
Not everyone struck gold with their first blog, and you may not either. Not everyone got rich on their first attempt, and you may not either.
That’s okay. Every step is a learning moment.
If you keep going and keep trying new things, you’ll reach your goals eventually.
It may be faster than you think, or it might take longer than you hope. But. You. Will. Get. There.
Keep that in mind the next time you’re plagued with doubts.
The post This Is How 10 Bloggers in Different Niches Make $1 Million+ per Year appeared first on Smart Blogger.
Thursday, June 14, 2018
Looking for a quick way to give your writing more punch?
Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention?
Well, good news:
“Power words” are the answer, and you can wake up put them in place in a matter of minutes. This post gives you areference lists of power words, examples of power words being used — everything you need to hit the ground running.
Let’s jump in.
What Is a “Power Word,” Exactly?
Rather than describe what I mean, let’s deconstruct an example from the great Winston Churchill:
Well, there was a lot on the line. Under attack from Germany, Britain was fighting for its survival, and somehow, someway, Churchill had to find a way to inspire his countrymen to greatness.
He chose words. Or, to be more accurate, power words.
Let’s take a look at the passage again, this time with all the power words underlined:
Each underlined word makes the audience feel something. In this case, Churchill intermixes words that cause fear, such as “struggle,” “tyranny,” and “terror,” with words that cause hope, such as “strength,” “God,” and “victory.” The last, in particular, is repeated over and over, practically drilling the emotion into the minds of the audience.
It’s no accident. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.
Granted, that’s not all they do. The best writers use an entire tool chest of techniques to create emotion, and power words are only one such tool.
But there’s good news.
For beginning writers, power words are one of the easiest tools to master. Unlike many storytelling strategies which can take years of practice to master, you can start sprinkling power words into your writing, and you’ll notice an immediate lift in the quality of your prose.
All you lack is a list of power words to use, but of course, I have you covered there too. 🙂
595 Power Words and Phrases to Start Using Immediately
For years now, every time I mentioned power words to my students, someone always asked:
“Where can I get a list? Is there a book I can buy?”
Sadly, not that I’m aware of. That’s why I created this list.
Slowly, over a period of several weeks, I catalogued all the power words that jumped out to me, organizing them into categories based on the emotion you want to create, so you can easily find the right word. In the future, I’ll also update the list, adding new words on a regular basis to make it the most comprehensive list of power words available anywhere.
It costs nothing. All I ask in return is you share it with your friends and readers when appropriate, helping it reach the people who need it most.
Our Giant Curated List of Power Words
|Feeble||Faith||Intense||Full of shit|
|Frightening||Force||Kiss||High and mighty|
|Hurricane||Happy||Luscious||Know it all|
|Mired||Miracle||Racy||Pain in the ass|
|Shellacking||Supreme||Tempting||Sick and tired|
|Worry||Wondrous||Up to here|
|Bank||Above and beyond||Ancient|
|Billion||Automatic||Behind the scenes|
|Discount||Clockwork||Cloak and dagger|
|Freebie||No Questions Asked||Forbidden|
|Frugal||No strings attached||From the vault|
|Lowest price||Proven||Never seen before|
|Luxurious||Recession-proof||Off the record|
|Profit||Secure||Tried to hide|
|Savings||That never fails||Undercover|
|Soaring||Try before you buy||Undisclosed|
The 7 Different Types of Power Words
As you can see in our giant list above, we’ve organized our power words into seven different types:
These different types of power words all accomplish the same goal: They inspire emotion in your reader.
Let’s go over each type and see why they work.
Fear Power Words: Calling All Fearmongers
Let’s do a little experiment.
Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Watch it for five minutes, listening for the words below.
Chances are, you’ll hear dozens of them. Here’s why:
Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important.
It’s effective. Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. They really do connect with people.
Here’s a bunch to get you started:
Encouragement Power Words: Give Your Readers a Pep Talk
Let’s face it.
When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. They’re probably bored, maybe a little depressed, and almost definitely tired. And they’re looking for something, anything, that’ll wake them up and make them feel better.
The good news?
Your writing can do that for them. Use these power words to give them a pep talk and get them charged up again:
Lust Power Words: Take a Page from Cosmopolitan (or Playboy)
Like it or not, lust is one of the core human emotions.
Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Nearly every headline on the cover is either blatantly or indirectly about sex.
And it works, not just for men’s and women’s magazines, but for anything. As a writer, you can use words that inspire lust to make almost anything intriguing.
Here’s a lascivious list to get you started:
Anger Power Words: Start a Riot
As writers, sometimes our job is to anger people.
Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late.
So, we have to fan the flames. By using the below power words, you can connect with people’s anger, and slowly but surely, you can work them into a frenzy. Just be careful who you target. Lawyers can eat you alive if you pick on the wrong person. 🙂
|Arrogant||High and mighty||Repelling|
|Brutal||Know it all||Savage|
|Cheat||Loathsome||Sick and tired|
|Delinquent||Pain in the ass||Snooty|
|Freaking out||Preposterous||Up to here|
|Full of shit||Pretentious||Violate|
Greed Power Words: Stomp on Their Greed Glands
The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.
Skim through good sales copy, and you’ll find a lot of these power words. Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.
The truth is, nearly every human being on the planet is interested in either making or saving money. Use these words to tap into those desires:
Safety Power Words: Make Them Feel Safe
Greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.
They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe they’ll get results.
Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter. To help your customers feel safe, try to use as many of these power words as possible:
|Above and beyond||No obligation||Risk-free|
|Anonymous||No questions asked||Rock-solid|
|Automatic||No strings attached||Scientific|
|Certified||Professional||That never fails|
|Foolproof||Recession-proof||Try before you buy|
Forbidden Power Words: Offer Them a Forbidden Fruit
Remember when you were a kid, and someone told you NOT to do something? From that point on, you could think about little else, right?
The truth is, we’re all fascinated by the mysterious and forbidden. It’s like it’s programmed into our very nature.
So why not tap into that programming?
Whenever you need to create curiosity, sprinkle these power words throughout your writing, and readers won’t be able to help being intrigued:
|Banned||From the vault||Tried to hide|
|Behind the scenes||Hidden||Unauthorized|
|Cloak and dagger||Never seen before||Undisclosed|
|Concealed||Off the record||Unexpected|
Power Words in Action: 14 Places Where You Strong Words Can Help You
So, now that you have a big list of options to choose from, where are the primary places you should put power words to get the biggest “bang for your buck?”
Below you’ll find examples of power words being used in:
- Email Subject Lines
- Opt-in Boxes
- Home Page
- Sales Pages
- Bullet Lists
- Business Names / Domain Names
- Product Names
- Author Bios
- Youtube Videos
- Book titles
- Ready to dive in?
#1. Using Power Words in Headlines
Any bloggers who’s been in the game for a while knows that the headline is the most important part of your article.
Its purpose, after all, is to entice the reader to read the rest of the article. If it fails to get attention, potential readers will ignore it when it shows up in their social media feed.
And just one or two power words in your headline is usually enough to make it stand out.
Just look at this headline from BuzzFeed:
The word “Unveiled” makes it feel like a secret is being exposed, and the word “Breathtaking” makes you curious to see what the photo looks like.
Here’s another example from BoredPanda:
People generally love anything adorable, so this headline will easily catch attention. (The fact that it refers to snakes will only make people more curious.) The headline then drives it home by using the powerful verb “Conquer”.
Here’s one more from BrightSide:
While one or two power words are often enough, this headline proves you can use more when it fits. This headline has four powerful words, but they feel natural in the headline, which keeps it from feeling like over-the-top clickbait.
#2. Using Power Words in Subheads
Once people click on your headline, most will scan the post first to see if it looks worthy of their attention. Adding some power words to your subheads is a good way to make your post look like an interesting read.
For example, here are three subheads from our post on Ebook mistakes:
See how the power words in these subheads catch attention and make you want to read the text that follows?
#3. Using Power Words in Email Subject Lines
Having an email list is of little use if only few on your list open your emails.
And these days, most people’s inboxes are flooded, so they’re selective in which emails they open.
You can stand out in their inbox and raise your open rates by including power words in your subject lines.
Just look at this one from Ramit Sethi:
If this subject line would’ve read “The rules of learning”, do you think it would be as appealing? The word “unspoken” is what makes it interesting.
Here’s another one from Cal Fussman:
Both “Triumph” and “Tragedy” are powerful words full of emotion.
And finally, here’s a good example from AppSumo:
The phrase “Unleash the power” makes you feel this email is hiding something incredibly powerful inside.
See how that works?
When you send out emails to your list, try and add a power word to your subject line to make it stand out in people’s inbox.
#4. Using Power Words in Opt-In Boxes
As a blogger, one of your main goals is to grow a large and engaged readership, and the best way to do so is through converting readers into subscribers.
That means you should have opt-in forms scattered across your website. You can place them on your homepage, at the end of your posts, in your sidebar, in a popup, or anywhere else.
But no matter where you place them, your opt-in boxes must catch people’s eye and make them want to share their email address with you. Because they won’t just give it away to everyone. (Remember, their inboxes are already flooded, so they’re not necessarily eager to get even more emails.)
Fortunately, you can use power words to make your offer more enticing.
Here’s an old popup from Cosmopolitan which is an excellent example:
This popup had power words everywhere, but it avoids feeling like overkill. I bet it converted like crazy.
Here’s a slightly more subtle example from Betty Means Business:
It’s more subtle, but still quite effective.
Again, you don’t have to overdo it with the power words on these. A little can go a long way.
Here’s one final example from Renegade Planner:
Are you using power words in your opt-in boxes yet? If not, you should add some right away.
#5. Using Power Words on Your Home Page
Your home page is the face of your website and it’s usually one of the most visited pages. Many people who enter your website, will see this page first, and you want it to make a good first impression.
Some people use their home page to promote their email list, others use it to promote one of their products, and others use it as red carpet, welcoming new visitors and explaining what their site is all about.
In any case, your home page is a good spot to add a few power words, as it can determine whether people stay (and take the action you want them to take) or leave.
Look at this value proposition on the home page for Nerd Fitness:
“Nerds”, “Misfits” and “Mutants” are unusual power words that work well for the audience Nerd Fitness is targeting. These words immediately separate his blog from all the other fitness blogs out there.
But they push it even further with “Strong”, “Healthy” and “Permanently”.
Here’s another value proposition from MainStreetHost’s home page:
It’s quite minimal, isn’t it? They just wrote down three power words and follow it up with a service they provide.
Of course, you don’t have to limit your use of power words to the top of your homepage. You can use it in other parts of the home page too, as Ramit Sethi does here in his list of what you’ll get when you sign up for his email list.
Go look at your homepage now and see if you can find any areas you can spruce up with some power words.
#6. Using Power Words in Business Names/Blog Names
Your blog or business name should have an impact on people. Having a forgettable domain name is poison to your blog growth. You want a name that people can easily recall when they want to visit your site.
If you haven’t chosen your blog name yet (or if you’re thinking about rebranding), you might use a power word to give it some punch. It’ll make you stand out from all the boring, forgettable brands.
Just take a look at the collection of blog names below and see how well they’ve incorporated power words:
#7. Using Power Words in Product Names
Just like you can use power words to spruce up your blog name, you can also use them to make your product names pack more of a punch.
It can make the difference between your potential customers thinking, “Ooh, this product sounds cool!” and them thinking, “Meh.”
Just check out this subscription product from Nerd Fitness:
It has such a powerful name that you’d almost want to sign up without learning anything else. Who wouldn’t want to be part of a community of rising heroes?
Here’s another good example from Pat Flynn:
It’s a powerful name for his podcasting course that instantly informs you of the benefit.
So if you’re about to launch a product (or if you’ve launched a product with a tepid name), consider giving it a power word to make it pack a punch.
#8. Using Power Word on Sales Pages
You can also use power words to spruce up your sales pages and make them more effective at selling your products or services.
They will grab people’s attention when they arrive on the page, they will keep their attention as they scroll down, and they’ll help seduce readers before they reach your “buy” button.
Just look at this headline on Ramit Sethi’s sales page for his product 50 Proven Email Scripts (which also has a power word in its name):
And as you scroll down, you see he keeps using power words throughout his sales page.
His headline is follow by subheads such as these:
And he even uses power words his guarantee:
#9. Using Power Word in Testimonials
Power words are also tremendously effective in testimonials.
Of course, I’m not suggesting you change people’s testimonials to include power words. But you can certainly select the ones that already use them to great effect.
Just look at this example from Betty Means Business:
Or look at this one from Farideh’s blog:
And here’s another example from Renegade Planner:
All these testimonials will lend extra credibility and excitement due to their power words and phrases.
#10. Using Power Words in Bullet Lists
Many sales pages include a list of benefits of the product that they’re selling. Many opt-in forms include a list of reasons you should sign up to their email list.
You can use power words in these lists to inspire more excitement in your reader as they read through it.
Here’s one example from Ramit Sethi’s sales page for his How to Talk to Anyone course:
And here’s another example from an opt-in form on Restart Your Style:
Without these power words, these list wouldn’t convince nearly as many readers to buy or subscribe.
#11. Using Power Words in Button Copy
Yep, you can use power words in your button copy too, even if you only have a few words you can fit in there.
One of the most common power words used in buttons is “Free”, as in the example below:
But you can be more creative with buttons than you might think.
Takes this button from the sales page for the book The Renegade Diet:
“Immediate”, “Money Back” and “Guarantee” are all incredibly powerful words, and the author manages to squeeze them all into one button.
And take this example from Tim Ferris’ popup:
He could’ve used “Send Me the List” as most people would do, but “Unlock” makes it sound a lot more intriguing, like you’re getting access to something that’s been kept hidden away.
Now take a look at the buttons on your site. Do you see any opportunities to spruce them up with a power word?
#12. Using Power Words in Author Bios
Your author bio is another extremely important part of your marketing.
When you guest post for another blog, your author bio has the difficult job of making readers want to know more about you so they click through to your site.
That means your author bio needs to spark attention and interest. And you usually only get three sentences, so you need to carefully consider the words you use.
See this author bio from Henneke Duistermaat:
Henneke’s author bio is full of power words. It shows her uniqueness and makes her stand out from other copywriters.
You can tell she has carefully picked each word for maximum impact.
Here’s another examples from Sarah Peterson:
She opens strong immediately by mentioning her guides are insanely useful. And just the name of her report alone is full of power words: “Free”, “Reveal” and “Begging”.
Makes you want to get your hands on that report, doesn’t it?
#13. Using Power Words on Youtube Videos
If you’re publishing videos on youtube and you want to get more views, you should use power words in your titles as well.
All the biggest youtube channels do this. They understand that most of their views will come from their subscribers finding them in their feed, and from people finding them in the sidebar of other videos.
In both cases though, you’re competing with many other videos for their attention.
See how Philip DeFranco does it below:
“Disgusting”, “Punishment” and “Controversy” are all attention-grabbing words (and that’s besides the attention-grabbing names of Brock Turner, Star Wars and Kim Kardashian).
Note also how he has capitalized “Disgusting”. It’s another smart trick many youtube channels use to stand out more in youtube’s lists of video suggestions.
Style vlogger Aaron Marino often does it as well:
By capitalizing the power words “Don’ts” and “Stupid”, his title catches a lot more attention (as you can see for yourself by the millions of views).
#14. Using Power Words in Book Titles
If you’re interested in writing your own book, adding power words to your titles will help it sell better. With all the competition in the book market these days, you need a title that grabs people’s attention and makes them want to peek inside.
Here are a few quick grabs from Amazon’s list of bestsellers in the self-help niche:
I’m sure you’ve seen this title before. You might say Stephen Covey’s use of power words in his title has been highly effective. (See what I did there?)
Mark Manson’s bestselling title is packed with power. The power word “Subtle” juxtaposes well with the F-bomb in the title, and his use of “Counterintuitive” will spark some interest as well.
Lastly, Jen Sincero’s encouraging book title makes you want to flip it open right away and read it in one go. The use of “Badass” alone will make it stand out in the self-development section, but her use of “Greatness” and “Awesome” in the subtitle truly seals the deal.
Go Ahead and Tell Me. What Words Did I Miss?
Yes, this is an enormous list, but so many power words are available, nobody can possibly catch them all on the first pass. What are some other words that seem to have that extra little spark of emotion inside them?
Leave your answer in the comments, and as time goes by, I’ll come back periodically and update the list. Eventually, I hope to have over 1,000 words here, separated and organized by category, making this the definitive resource for power words on the web.
Thanks in advance for commenting and sharing the post with your friends!
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