How to Become a Freelance Writer and Get Paid $200 – $1K per Post

Imagine you’re sitting in a lounge chair on the beach, staring out over the glittering sea, the ocean breeze ruffling your hair, listening to the slow, steady rhythm of the waves.

It’s peaceful. Perfect for thinking.

And so you do, scribbling down your thoughts with one hand and drinking a martini with the other.

You’re a freelance writer. You get paid to write for websites, magazines, corporate clients — all different types of gigs.

And it’s work you can do from anywhere.

One week, you’re on the beach. The next, perhaps you’re in the mountains. The week after that, you’re visiting family.

Sounds like a dream, right? Like it can’t possibly be real?

But it is.

In this post, I’m going to teach you how to become a freelance writer. I’m also going to talk about what’s changed with freelance writing and what it really takes to build a career in today’s world, both as a full-time writer or just doing it on the side.

Because the career is real. The freedom is real. In fact, you might even say it’s easier than ever before. Here’s why:

The $412.88 Billion Opportunity for Writers

That’s not a typo. 🙂

Have you noticed how just about every business has a website, blog, and Facebook page?

Maybe you’ve also noticed how the stuff most of them publish kinda sucks? Boring content, unprofessional spelling and grammatical mistakes, etc.

Well, that’s why successful businesses are hiring freelance writers in droves. In 2016, companies spent 195.58 billion on content marketing, and the research firm Technavio predicts spending will more than double to 412.88 billion by 2021.

It’s the new normal, but here’s what’s crazy:

While businesses are well-aware of the importance of content marketing, writers are still stuck in the Stone Age of wanting to get published in magazines and newspapers. Yes, you can still make a living that way, but with an increasing number of publishers not paying writers at all, the competition for paying gigs is getting stiffer and stiffer.

With content marketing, on the other hand, there’s actually a shortage of writers. You can make a lot more money with way fewer headaches.

Here’s how to get started:

How to Become a Freelance Writer

#1. Develop Your Content Creation Skills

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Your skill at creating exceptional content will have more of an impact on how much money you make than anything else. Here’s why:

The companies paying the highest rates are the ones who understand the importance of quality content. They are happy to pay the best writers, because they believe (correctly) that it will help them dominate their competitors.

For a handy visual reminder of the ROI of content marketing, check out the image below (click to see a larger view):

 
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How to Become a Freelance Writer and Get Paid $200 – $1K per Post from SmartBlogger.com

 

So how do you level up your skill at creating exceptional content?

The good news is, we have dozens of posts about that very topic here at Smart Blogger. Start with this one about how to write a good blog post and work your way through.

In particular, here are some of the most important content skills for you to develop:

• Mastering content frameworks. The web is overflowing with list posts (i.e., 7 Ways to X) for a reason: they work. It’s not the only content framework, though. There are actually about a dozen proven frameworks, and the best freelance writers master as many as possible.
• Writing headlines. The headlines of your posts have a bigger impact on their traffic and overall success than any other factor. Get in the habit of brainstorming 5-10 per day. Like anything else, writing the perfect headline is mostly about practice.
• Thinking for yourself. Ever notice how most writers are just regurgitating the advice of other writers? Don’t be one of those. I’m not saying you have to be entirely original, but at least layer your own thoughts on top of the standard advice. It’ll give your writing a much greater sense of authority.
• Supporting points with examples. Instead of making a point and leaving it hanging there unsupported, get into the habit of backing up every point you make with an example. There are exceptions to this rule, but you’re far better off having too many examples than too few.
• Keeping the reader emotionally engaged. To get work as a freelance writer, it shouldn’t come as a surprise that your posts need to make logical sense, but you might not realize they also need to resonate with the emotions of the reader. The better you get at keeping readers emotionally engaged, the more shares you will get on your content, and you’ll be able to charge more.

And while those are a good start, there’s one particular skill that’s so important it deserves its own point:

#2. Up Your SEO Game

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Companies and agencies are more than happy to pay a little extra for someone who understands the basics of SEO.

The more intimate your understanding of keywords, user intent, and competitive analysis, the more likely your post is to rank well in the search engines. Therefore, your writing becomes more valuable.

Because put yourself in their shoes: wouldn’t you rather pay more for someone with a proven ability to rank? I certainly would, and so it makes sense to become that person.

Tip: here’s an extremely thorough SEO guide and resource list from my buddy Brian Dean.

The strongest portfolio you can have is a collection of posts ranking on page 1 of Google. Sarah Peterson, for example, now makes over $1,000 per post, because she has a proven track record of ranking well.

Granted, it takes time to build that kind of portfolio. Let’s walk through the process, starting with what you do when you’re a total beginner.

#3. Build a Portfolio of Sample Posts

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You’d think it would be really hard to become a freelance writer without an extensive portfolio, right? After all, it’s proof for clients that you know what you’re doing.

But here’s the thing:

There are different levels of proof, starting with…

Level 1: A Portfolio That Proves You Know How to Write a Decent Post

You’d be surprised how many so-called “freelance writers” don’t understand how to write a proper blog post. I’d say it’s more than 80%, which sounds horrible, but it’s also a huge advantage if you do know how to write a good post.

Let’s say you’ve been working on your content skills (the first step above *cough*), and you’re getting comfortable writing different types of blog posts. Well, write a few sample posts to show off your skills.

If you have your own website, put them there. If not, it’s quick and easy to publish them on other blogging platforms like Medium.

The best part is, you can do this in a matter of a week or two. Two or three posts is enough, and you don’t need anyone’s approval to publish them. If you don’t have a portfolio yet, it’s absolutely where you should start.

Level 2: A Portfolio That Proves You Know What You’re Talking about

Next, you want to build your credibility as a subject matter expert.

And I’m not just talking about demonstrating your expertise. This phase is also about showing you can get published on top publications.

Think about it… if you see someone writing on one of the top sites in your space, don’t you immediately assume they are an expert?

Well, that’s the kind of credibility you need. It’s also far easier to do than you might assume.

Because most big sites have stopped paying for content, they’re always looking for good writers. In our guest blogging program, we’ve helped hundreds of new writers get published on sites like Forbes, Huffington Post, Scary Mommy, Lifehack, and dozens of others. I won’t say it’s easy, because it’s not, but it’s far easier than most people think. Here’s a guest post by Laura Tong published at Huffington Post:

I’m generalizing here, but for the most part, it’s about the pitch. If the editor likes your idea, and you follow up with a well-written piece, you can get published almost anywhere.

And that immediately helps make you a hot commodity as a freelance writer.

Level 3: A Portfolio Showing Documented Results for Clients

Finally, you want to prove you can get results for clients.

One way is to track shares and search engine rankings for the posts you write, like we discussed above for Sarah Peterson, but an even better way is to create case studies. Here’s an example from Ross Hudgens of Siege Media:

He shows screenshots of increasing client traffic by 250,000 visits per month for three different clients. Nothing is more compelling than that. Granted, it’s super hard to do, but that’s what makes it so valuable.

Your long-term goal should be to develop that kind of proof for yourself. It might take you years, and that’s fine, because when you get there, it can literally make you one of the highest paid writers and consultants in the world.

#4. Get Your First Paying Client

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So, we’ve talked a lot about the skill and credibility aspects of becoming a freelance writer. What about getting clients? That’s the hard part, right?

In the beginning, yes. Eventually, top freelance writers end up getting more work than they can handle, mostly by referral, but getting those first few paying clients can be a real slog.

Here are some insider tips for getting started:

1. Keep an eye on agency job postings. One of the best potential clients is agencies, because they usually have an ongoing need for writers. Instead of only getting paid once, you can develop a relationship with a few and get new gigs for months or even years into the future. Here’s a big list of content marketing agencies.
    
   

    
   There are two main ways of getting work from them. You can reach out to them and ask if they have any freelance work — a gutsy but effective approach — or you can keep an eye on their “careers” page.

2. Pitch software company blogs. This might seem odd, but stick with me here for a moment. You want to work with businesses who have money to spend on marketing. Chances are, those companies are subscribed to various apps for email marketing, analytics, and so on. Most software companies in the marketing space (like Hubspot, Sumo, Ahrefs, etc.) also publish a great deal of content.
    
   So, who better to write for? You’re instantly getting in front of thousands of the right clients. Many of these blogs will also pay you to write for them, so in many cases you can get your first client while also prospecting for clients. What could be better than that?
    
   

    

3. Link to your services in your byline. Let’s say you’re in “Phase 2” of the portfolio building process we walked through above, and you are writing some guest posts for top blogs in your space. You can mention it in your byline to attract clients. Here’s an example from Sophia Dagnon over at Copyhackers:
    
   

    

Before we move on, there’s one thing you SHOULDN’T do…

Compete against bottom dollar freelancers on sites like Upwork.

Yes, there’s always work available on sites like those, but generally speaking, it’s clueless, frustrating clients who will nickel and dime you over everything and never refer you other work. It’s better than nothing, I suppose, but I believe you’re far better off pursuing some of the options I mentioned above. Not only will you get paid more, but you’ll be treated better too, and it will be much easier to grow your client base.

#5. Scale until You No Longer Want to

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In the beginning, you’ll probably be thrilled just to get a client paying you to write a few articles on the side, but I think it’s useful to step back and think about how freelance writing fits into an overall career.

Here’s the career path for most freelance writers:

Phase 1: A Nice Side Income

Most people start writing just a few articles on the side, and I think that’s smart. You can learn the craft, build your connections, and make a few bucks on the side. Most likely, about $20-$25 per hour.

Is it going to make you rich? No, but it’s certainly not a bad side gig. A lot of part-timers clear $500-$1,000 per month from their writing.

Eventually, if you’re good, you’ll also start getting more work than you can handle in your spare time, and that’s when you can ponder moving on to the next phase.

Phase 2: A Full-Time Job or Business

When should you consider quitting your day job?

The easiest answer: whenever you feel confident your freelance writing could replace your salary. You can either…

1. Go to work as a full-time content marketer. The number of job openings for full-time content marketers is exploding. Here’s a graph of the job growth just from 2017 to 2018:
    
   

    

2. Start your own content marketing agency. Once you’ve picked up a few clients, you can begin hiring people to work under you and grow your own miniature agency.

Both options have big upsides. You can have a long, solid career as a content marketer working companies who truly appreciate it, and building an agency could potentially make you a millionaire.

At some point though, I’ve found that even the most successful writers usually end up moving on to…

Phase 3: Starting Your Own Site

In the past, you’ve probably thought of starting your own site as the first step, not the last, and it’s true — there’s nothing stopping you from starting your site right now.

But think about it for a moment…

Would you rather start your own site right now, spend a couple of years learning everything from scratch, and then slowly but surely begin to make money from it, or could it actually be a better option to go to work for someone else for a while, get paid while you learn, and then start your own site with several years of experience under your belt?

Over the years, I’ve noticed an increasing percentage of our students choosing the second option, and I think it makes sense. Yes, you can absolutely start your own site right now, and yes, you can be successful — we are the market leaders in helping people do exactly that — but it’s a tough road. You have to persistently put in the effort for years before it begins to pay off.

If you become a freelance writer and start working for other businesses, on the other hand, the payoff is fast. Probably a month or two to learn the basics and then another month or two to get your first client. While it might take you longer overall to build your own publishing powerhouse, it’s easier to stay persistent when money is coming in each and every time you publish an article.

The bottom line:

You Can Make Good Money As a Writer

It’s tragic how many writers think go into another career because they believe no one can make a living from it. It’s just not true.

Yes, it’s tough to make a living as an author. Yes, it’s difficult to scrape by writing for magazines and newspapers. Yes, there are plenty of would-be poets and novelists living under bridges.

But those are only a few types of writing.

If you want to make money as a writer, go where the money is. That’s what I did. I started out writing for other sites, took a full-time job at Copyblogger, and then branched off on my own — exactly the career path I described above.

The results?

About $5.3 million so far. In this case study, I described exactly how I did it.

Oh, and did I mention I did it all from a wheelchair without being able to move from the neck down?

Yeah…

So please, don’t tell me you can’t make money as a freelance writer. You absolutely can.

You just have to be smart about it.

About the Author: Jon Morrow is the CEO of Smart Blogger. Check out his new blog Unstoppable and read the launch post that went viral: 7 Life Lessons from a Guy Who Can’t Move Anything but His Face.

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7 Editing Tips That’ll Make You a Better Writer (with Examples!)

There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers.

They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose.

Not only is there a lot of respect for what they have to say, but also the way that they say it. People respect what they say — and love how they say it.

Whenever they publish a new post on their blog, it always gets dozens of comments and hundreds of shares. Every new blog post attracts dozens of comments and hundreds of shares.

It would be great to be as successful as they are, but you don’t know what you need to do to make your writing better. You’d love to emulate their success, but you don’t know how.

The good news is that there are some editing tips that can easily learn which will improve everything you write from now on. Fortunately for you, a few simple editing tips can transform your writing forever.

Download a free PDF cheat sheet with seven questions that make it easy to edit your writing like a pro. Click here.

The Unfair Advantage Popular Writers Try to Hide

You know your writing heroes? Would you be shocked to learn that their writing is no better than yours?

Sure, the end product is better, but the first draft is just as clumsy, flabby, and downright difficult to read as any of your own writing efforts.

What popular bloggers know that many people don’t know (or don’t want to believe) is that a post isn’t finished simply because they’ve said everything they want to say. In many ways that’s just the beginning.

Think of your draft as a rough diamond. Value is hidden inside it and you need an expert gem cutter to reveal its beauty and clarity.

Which is why many top bloggers hire a professional editor to transform their rough diamonds into gleaming jewels. That’s right — someone else is helping them.

Somewhat unfair, right?

No wonder their writing seems so much better than yours. And even those bloggers who don’t use an editor have simply learned how to edit their own posts like a pro.

Fortunately, editing isn’t rocket science. If you have someone to show you how.

So let’s break down the rules that’ll help you transform your unremarkable draft into a perfectly polished post.

7 Editing Tips That Will Totally Transform Your Next Post

Tip #1. Don’t Pad Your Prose with Empty Filler Words

(Or: Avoid Using Grammar Expletives)

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Grammar expletives are literary constructions that begin with the words it, here, or there followed by a form of the verb to be.

(Expletive comes from the Latin explere, meaning to fill. Think smelly literary landfill).

Common constructions include it is, it was, it won’t, it takes, here is, there is, there will be.

The problem? When it, here, and there refer to nouns later in the sentence or — worse — to something unnamed, they weaken your writing by shifting emphasis away from the true drivers of your sentences. And they usually require other support words such as who, that, and when, which further dilute your writing.

Let’s look at an example:

There are some bloggers who seem to have…

The there are expletive places the sentence’s focus on some nebulous thing called there instead of the true focus of the sentence — some bloggers. And the writer must then use another unnecessary word — who — that’s three unnecessary words in one unfocused sentence.

Train yourself to spot instances of there, here, and it followed by a to be verb (such as is, are, was, and were) and adjust your sentences to lead with the meat and potatoes of those sentences instead.

(Tip: Use your word processor’s find functionality and search for there, here, and it and determine if you’ve used an expletive).

Other before-and-after examples:

• It’s fun to edit — Editing is fun
• It takes time to write — Writing takes time
• There are many people who write — Many people write
• There’s nothing better than blogging — Nothing’s better than blogging
• Here are some things to consider: — Some things to consider are:

Caveat: If you previously described an object using there, here, and it, you’re not guilty of an expletive infraction. For example:

• I love editing. It’s fun. (This is not an expletive construction since I previously described what it refers to.)

Tip #2. Don’t Weaken the Action with Wimpy Words

(Or: Avoid Weak Verbs; Use Visceral and Action Verbs Instead)

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Not only does to be conspire with it, there, and here to create nasty grammar expletives, but it’s also responsible for its own class of sentence impairing constructions.

Certain uses of to be in its various forms weaken the words that follow. The solution is to replace these lightweights with more powerful alternatives.

Let’s see some before-and-after examples:

• She is blogging — She blogs
• People are in love with him — People love him
• He is aware that people love him — He knows people love him

Other verbs besides to be verbs can lack strength as well. Use visceral verbs or verbs that express some action. Let’s edit:

• Give out — Offer
• Find out — Discover
• Make it clearer — Clarify
• I can’t make it to the party — I can’t attend the party
• He went to Mexico — He traveled to Mexico
• Think of a blogging strategy — Devise a blogging strategy

Tip #3. Don’t Cripple Your Descriptions with Feeble Phrases

(Or: Avoid Weak Adjectives)

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Weak adjectives sap the strength from your writing just as nefariously as weak verbs. Use the best adjectives possible when describing nouns and pronouns. And be mindful that certain words, like really and very, usually precede weak adjectives. Take a look:

• Really bad — Terrible
• Really good — Great
• Very big — Huge
• Very beautiful — Gorgeous

Even if you don’t have a telltale really or very preceding an adjective, you can often give your writing more impact by using stronger alternatives:

• Dirty — Filthy
• Tired — Exhausted
• Scared — Terrified
• Happy — Thrilled

Even worse than using weak adjectives is using weak adjectives to tell your readers what something isn’t as opposed to telling them what something is:

• It’s not that good — It’s terrible
• He’s not a bore — He’s hilarious
• He’s not very smart — He’s ignorant

Tip #4. Trim Flabby Words and Phrases

(Or: Avoid Verbose Colloquialisms)

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Today’s readers have limited time and patience for flabby writing. Their cursors hover over the back button, so say what you mean as concisely as possible before your readers vanish:

• But the fact of the matter is — But (Avoid flabby colloquial expressions when possible)
• Editing is absolutely essential — Editing is essential (Absolutely is redundant)
• You’re going to have to edit your work — You’ll have to edit your work or You must edit your work (Going to and going to have to are flabby expressions)
• Due to the fact that editing takes time, some people avoid it — Because editing takes time, some people avoid it
• Every single person should love editing — Every person should love editing (Single is redundant; and shouldn’t married people love editing too? 😉 )

Tip #5. Don’t Pussyfoot Around Your Verbs and Adjectives

(Or: Avoid Nominalization)

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Nominalization occurs when a writer uses a weak noun equivalent when a stronger verb or adjective replacement is available. Like expletives, nominals usually introduce other unnecessary words when used.

Count the number of words in the before-and-after examples below, and you will witness how badly nominals weaken your writing:

• Give your post a proofread — Proofread your post (verb form)
• Alcohol is the cause of hangovers — Alcohol causes hangovers (verb form)
• The plane’s approach was met with the scramble of emergency crews — The plane approached and emergency crews scrambled. (verb form)
• He shows signs of carelessness — He is careless (adjective form)
• She has a high level of intensity — She is intense (adjective form)

Tip #6. Throw Out the Rulebook on Punctuation

(Or: Use the Occasional Comma for Clarity)

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The rules around punctuation can be complicated, even for the humble comma.

But do you truly need to know the difference between a serial comma, an Oxford comma, and a Harvard comma to write a great blog post? Of course not. (And it’s a trick question — they’re all the same.)

So my philosophy on commas is simple:

Use commas sparingly if you prefer, but if excluding a comma MAKES YOUR READER STOP READING, add another bleepin’ comma — regardless of what any comma police may say.

Let’s look at an example:

You can ignore editing and people reading your post may not notice but your ideas will get lost.

By not including a comma between editing and and, I read this sentence and asked myself, “I can ignore editing and people reading my post? Really?” Of course, readers work out the intended meaning a moment later, but by that time, they’ve already stalled.

So, regardless of what comma rule I may break by adding a comma to this sentence, as long as my readers don’t get confused and stop reading, I don’t care — and neither should you.

Let’s look at another example that needs a comma for clarity:

One day, when you find success you can pull out your golden pen and write me a thank-you letter.

By not including a comma between success and you, I read this sentence and asked myself, “Is success something you can pull out of a golden pen?”

Regardless of your stance on commas, you ultimately want your readers to keep reading. You want them to continue down your slippery slope of powerful content and transitional phrases all the way to your call to action — without getting jarred from their trance to contemplate commas with their inner editors or a Google search.

Tip #7. Be As Manipulative As Possible

(Or: Use Noun Modifiers Whenever You Can)

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You won’t use this technique often, but at least be mindful of it.

When we use two nouns together with the first noun modifying the second, we are using noun modifiers. I like them because they hack the flab from our writing by shortening our sentences. Let’s review some examples:

• Tips on editing — Editing tips
• Great advice on how to boost traffic — Great traffic-boosting advice (Traffic-boosting is a compound noun here)
• Information regarding registration — Registration information

These sentences have prepositions between the noun sets. Whenever you spot this construction, try to implement this noun-modifying technique.

Download a free PDF cheat sheet with seven questions that make it easy to edit your writing like a pro. Click here.

What’s Your Excuse Now?

These editing tips are not magical, mystical, or complicated. In fact, you could consider them downright boring, plain, and inconsequential.

But applying smart editing rules is what separates your heroes from the masses, catapults them to success, and makes readers say, “I don’t know what it is about their writing, but it’s absolutely fantastic.”

Look at it this way: You’ve expended a ton of effort on SEO, content marketing, networking, and social media promotion, all in the hopes that more people will notice your blog. So when they arrive, shouldn’t your next post blow their socks off too?

And how about your last post and the one before that? (Yes, you can apply these rules to your old posts too!)

Or are you one of those writers who think they write well enough already? Well, you might be surprised by just how many of these crimes against clarity you’re committing.

Open one of your posts right now and see how many of these editing tips you can apply.

Read each word of your post. Is the word an expletive? Is it a weak verb? A weak adjective? Does it represent nominalization or flab or break any of the other rules mentioned in this post?

Run each word of your post through this a checklist of editing tips. You will find something to improve. And your writing will be 100% more powerful as a result.

Because the search for perfection never ends.

And your writing is never too good.

Sure, proofreading and editing take time.

And yes, you’re already busy enough.

But your writing heroes edit, and they land the guest posts, book deals, and exposure you only wish you could.

So, take a break from #amwriting and start #amediting right now.

Your success will thank you.

And so will I.

About the Author: Shane Arthur is a former copyeditor for Jon Morrow’s kick-butt Guest Blogging Certification Program (affiliate link) that teaches writers just like you how to get their work featured on the world’s biggest blogs and online magazines.

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The 5 Best Free Blogging Platforms in 2019 (100% Unbiased)

So, you’d like to take blogging for a test drive, eh?

See if you like it or not before ponying up the bucks for a complete self-hosted WordPress setup?

You’ve probably heard you can start a blog for free, and indeed you can. The big question is:

What’s the best free blogging platform right now?

And the answer is… it depends on what you’re trying to accomplish.

In this post, we’ll go over all the different free blogging platforms and give you the pros and cons of each, but first, let’s stop to ponder a more fundamental question:

Table of Contents

• Do You Even Need a Free Blogging Platform?
• No Blogging Platform is Right for Everyone
• #1. Medium: Best Platform for Simplicity
• #2. WordPress.com: Best Sandbox Platform
• #3. LinkedIn: Best Platform for Professionals
• #4. Instagram: Best Platform for Visuals
• #5. Guest Blogging: Best Platform for Building Your Authority
• Making the Switch to Self-Hosted WordPress
• What’s the Best Free Blogging Platform for You?

Do You Even Need a Free Blogging Platform?

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The truth:

Blogging can be expensive.

If you’re a seasoned blogger who’s been around the block a time or two, who’s already figured out which ideas work and which don’t, it’s easy to chalk up these costs as the price of doing business. Spend money, make money. Wash, rinse, and repeat.

But what if you’re a beginner learning how to start a blog for the first time? What if you’re someone who hasn’t yet figured what works and what doesn’t?

I’ll let you in on a secret…

You can experiment just as well on a free blogging platform as you can on a self-hosted WordPress setup with all the bells and whistles.

Actually, you can experiment better on a free blogging platform since the learning curve isn’t as steep.

Do you really want to experience the inevitable growing pains of blogging while forking over large piles of cash each month?

Free blogging platforms allow you to confirm your blog topic has potential, spy on the competitors in your niche, and test your ideas without spending any of your hard-earned dough.

So which one is best?

Well, that’s the thing:

No Blogging Platform Is Right for Everyone

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Different bloggers have different needs, and different blogging platforms are good for different things. Ultimately, “best” will depend on you and your situation.

That said, each of the platforms we’ll discuss do have common traits (besides being free). Let’s briefly look at them before we dive in:

• There’s zero maintenance hassle. The burden of maintenance doesn’t fall on you when you use a free blogging platform. No worries about software updates, data backups, or gremlins hacking your server — they’re all handled by someone else.
• They’re easy to use. To varying degrees, each platform is friendly to beginners. With limited tech savviness, you could get started today.
• Customization is limited. If you’re a micromanager, take a deep breath: you will not have full control or unlimited options when you use a free blogging platform.

That last one can be both a blessing and a curse.

Once you get serious about blogging, the limited customization options of free platforms will likely hold you back. When you’re just starting though, the limitations will help you focus on what’s important: the aforementioned testing of your ideas.

Alright, enough prologue.

Ready to find out which platform is best for you? Let’s go.

#1. Medium: Best Platform for Simplicity

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First up is Medium.

Founded by Evan Williams, one of the founders of Twitter, Medium launched in August 2012 to much fanfare, and it’s grown into a behemoth. According to the New York Times, as of May 2017, Medium was up to 60 million unique visitors each month.

That’s considerably less than WordPress, but Google Trends indicates the tide could be turning:

The red line in the graphic above represents the number of worldwide searches for “wordpress” during the past five years. The blue line represents the number of searches for “medium.”

Granted, some of those “Medium” searches could be for the TV show of the same name that starred Patricia Arquette from 2005 through 2011.

Nonetheless, it’s growth is impressive.

How Do You Get Started?

Medium offers multiple ways to register.

Don’t want to remember yet another password for yet another account? No problem. Sign up using one of your social media accounts.

Go to Medium.com and click the “Get Started” button:

Choose Google or Facebook. You’ll then be asked to log into your (Google or Facebook) account. Once you authorize Medium to access your account, it will redirect you back to Medium.

That’s it.

To get to your Medium account in the future, all you have to do is click “Sign In” on the homepage and choose the “Sign in with Google” or “Sign in with Facebook” option.

Or if you already have a Twitter account, it’s even easier. Choose the “Sign In” link instead of the “Get Started” button, and you’ll see the following:

Click the “Sign in with Twitter” button (even though you haven’t yet signed up).

If you haven’t already logged into Twitter, you’ll be asked to log in and then authorize Medium to access your Twitter account.

Click “Ok,” and you’ll be off to the races.

What Do You Get For $0?

A simple, beautiful WYSIWYG (what you see is what you get) blogging platform that embraces minimalism.

After you join, click your avatar (the floating head) in the top-right corner of the page and then, select “New story.”

You’ll land on a clean, easy-to-use editor.

Where to insert the title for your post is clearly defined. So, too, is where to begin typing your first sentence.

Every change you make gets automatically saved in the background. And as you type, you begin to see exactly how your finished post will appear to your readers.

That’s the beauty of a WYSIWYG editor.

There’s no guessing, no wondering, and no trial and error. If your post looks good in the editor, it’s going to look good when your post goes live after you click the “Ready to publish?” button.

And speaking of what happens after publishing, there’s something else Medium offers you for the whopping price of zero dollars and zero cents:

The chance to be featured in front of their 60+ million readers.

Write something that wows people and, if it receives enough love from readers (they click a “clap” button to show their approval), it could get featured as one of Medium’s top stories on their app and website…

Or in their “Daily Digest” email…

Such a spotlight would mean lots of new eyeballs on your content.

Who Should Use Medium?

Anyone. Everyone.

Seriously, though it isn’t perfect, you’ll be hard pressed to find a blogging topic or niche that Medium can’t service.

This is especially true if your niche will be self-improvement or entrepreneurship. Medium puts your content, your message, front and center to your readers.

As Evan Williams once put it: “Medium is not about who you are or whom you know, but about what you have to say.”

Best-selling authors. Entrepreneurs. Writers who stepped away for a season, but are making a comeback. Ministers who have a good sense of humor. Yours truly.

All have things to say, and all have found homes on Medium.

Who Should NOT Use Medium?

Microbloggers (you’d be better off using Instagram — more on that later).

Those who don’t plan on using their blog for writing (photographers, podcasters, etc.).

Anyone who likes to color outside the lines.

Medium is all about the written word. Sure, graphics embedded into Medium posts look great, but in the end, it all comes back to the words.

Medium is best for those who love words. It excels at typography. It uses an abundance of white space so that its text has a perfect canvas. It embraces a minimalistic design so that nothing distracts your readers from your precious — yes, I’m going to repeat it — words.

Look at this example screenshot from a post written by Jeff Goins:

Black text on a white background. A simple, easy-to-read font. It’s a perfect arrangement for Jeff’s strong, unique voice.

Medium offers no glitz, glam, or sparkles. And, unlike WordPress.com (which provides a few basic design themes and customization options), Medium is one size fits all.

What you see is what you get.

If you like what you see, great. If you don’t, there’s not a lot you can do about it.

Final Word on Medium

What are the Pros?

• Built-in audience of over 60 million readers!
• Good for all blog types
• Excellent typography — your blog will look professional
• More business friendly than WordPress.com

What are the Cons?

• Little, if any, customization — your blog will look like every other Medium blog

Conclusion: If the written word is your preferred medium, you’ll do very well with Medium. It’s an easy-to-use platform that puts your words front and center, and it’s the platform we most often recommend to beginner bloggers.

But is it the right choice for everyone?

Let’s look at the other options…

#2. WordPress.com: Best Sandbox Platform

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Source: Lorelle on WordPress

Launched in 2005, WordPress.com is a turnkey blogging platform built on the open-source WordPress.org software.

In any given month, over 409 million people will view more than 21 billion pages on WordPress.com’s network of blogs. In September 2018, more than 70 million posts were published and over 52 million blog comments were written.

In short, WordPress is quite popular.

How Do You Get Started?

Signing up for a free account takes only a few minutes.

Go to WordPress.com and click the “Get Started” button to get to Step 1:

You’ll need to enter your email address, a username, and a strong password.

Next, enter a few details about your blog for Step 2:

For Step 3, enter an address for your site:

Once you’ve typed something, you’ll get a list of options. Be sure to select the “Free” one.

Finally, in Step 4 you pick a plan. Again, choose the “Free” option.

What Do You Get For $0?

WordPress.com’s “free for life” plan gives you numerous features, including:

• A free WordPress.com subdomain
• “Jetpack” essential features
• Community support
• Dozens of free themes

Let’s look at those features in more detail:

Free Subdomain

A couple of definitions are probably in order…

First, what’s a domain? See the address bar at the top of your browser? What comes after the “https://” is the domain.

In the case of this site, the domain is smartblogger.com. For my site, it’s beabetterblogger.com.

And in the case of WordPress, the domain is wordpress.com.

So what’s a subdomain? If the domain is the parent, the subdomain is the child. Anything between the “https://” and the domain is a subdomain.

Some examples:

• alumni.harvard.edu
• braves.mlb.com
• finance.yahoo.com

That’s what WordPress is offering with its free subdomain.

So, if I wanted to start “Kevin’s Awesome Blog” on WordPress.com, my subdomain might be something like kevinsawesomeblog. Readers would type kevinsawesomeblog.wordpress.com in their browser to view my site.

It’s not a good look if you’re a business (more on that later), but for a sandbox blog where you’re testing your ideas, it’ll do the trick.

Jetpack Essential Features

WordPress.com doesn’t allow third-party plugins (unless you upgrade to their “business” plan). So, if your buddy tells you about this “amazing” WordPress plugin “you’ve got to try,” you’re out of luck until you upgrade to a self-hosted WordPress site.

However, WordPress.com’s free plan does come with many built-in plugins that offer everything from spam protection to contact forms.

For a complete list of the built-in functionality that WordPress.com offers, check out their plugins page.

Community Support

Possibly WordPress.com’s best feature (beyond the price) is its extensive support system and knowledgebase.

You can find virtually anything you need to know about using their free platform in WordPress.com’s Support section. To call their collection of how-to articles merely “extensive” would be an understatement.

And if you have a specific question you need an answer for, they have you covered there too.

Visit the WordPress.com forum, search to see if anyone has had your same question, and browse the answers. Can’t find the solution you need? Post the question yourself.

Free Themes

Whereas Medium prevents you from customizing the look of your blog, WordPress.com gives you options.

With “dozens” (93 at the time of this writing) of free themes from which to choose, WordPress.com offers design flexibility that isn’t available with Medium and the other free platforms.

What we’re saying is…

You get a lot for “free.”

Who Should Use WordPress.com?

WordPress.com is a solid platform for almost every type of blogger.

Do you want to be a self-help blogger? Good news — WordPress.com will meet your needs.

Want to blog on food, pets, or politics? You’re in luck.

Just want to write about life? That’s WordPress.com’s jam, my friend.

Source: The Next Adventure

But WordPress.com is good for more than just blogging. You can also use it for projects and e-commerce stores, which isn’t something the other free platforms can claim.

That gives it an edge over the other options. If you want to blog and do something else with your site, WordPress.com offers flexibility the others do not.

However, it’s not a good fit for everyone…

Who Should NOT Use WordPress.com?

If you want to blog for a business, you should skip WordPress.com and look into Medium or LinkedIn (which we’ll discuss in a moment).

Why?

Because it makes you look like a cheapskate.

Free is wonderful, but using WordPress.com when you’re a business is the equivalent of handing out business cards with the printer’s logo on the back of them.

Doesn’t exactly scream “I’m a professional,” does it?

Also:

If you’re hoping to join a blogging community where your posts have a chance to be discovered by new audiences, you should look elsewhere.

Medium shines a spotlight on the best their members have to offer. If you write something great, it has a chance to be featured and seen by millions.

WordPress.com? Not so much.

Here’s a screenshot of the most-recent “Editors’ Picks” on the official WordPress.com blog:

There might as well be tumbleweeds blowing across the screen.

Final Word on WordPress.com

What are the Pros?

• Suitable for a variety of blog types
• Solid support articles and forum
• More design options than other free platforms
• Shorter learning curve if you choose to transition to self-hosted WordPress later
• Good for more than just blogs

What are the Cons?

• Not ideal for businesses
• You can’t install third-party themes and plugins
• Lack of community makes it difficult to build an audience from scratch
• WordPress advertising and banners may appear next to your content

Conclusion: If you’re a non-business blogger who wants an easy to use platform that gives you some control over customization, WordPress.com is a solid option — especially if you plan to transition to self-hosted WordPress someday.

#3. LinkedIn: Best Platform for Professionals

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Source: Darren Rowse

Next up is LinkedIn.

Primarily used for professional networking, LinkedIn also offers a publishing platform. This allows any of its 560 million users (as of September 2018) to write posts that could (potentially) be read by any of the 260 million members who are active in a given month.

(Again, potentially.)

How Do You Get Started?

Go to LinkedIn.com, and you’ll see this window encouraging you to join:

Enter your name, your email, and a strong password. Then click the “Join now” button.

You’ll then be asked to answer a few simple questions:

• Your country and zip code
• Whether or not you’re a student (if no, you’ll enter your job title and the name of your employer; if yes, you’ll enter the name of your school and other relevant info)
• Your reason for joining LinkedIn

It sounds like a lot, but it’s fairly harmless.

Still, if you feel the urge to throw your computer into the dumpster, we won’t blame you.

What Do You Get For $0?

A free-to-use publishing platform that’s focused on professionals and business contacts.

If you’re already a LinkedIn member, publishing your content will be easier than WordPress.com, Medium, or any other blogging platform.

Why?

Because it’s built right into your LinkedIn profile. Click the “Write an article” button and start writing.

Who Should Use LinkedIn?

Anyone who wants to reach professionals and businesses.

After all, that’s what LinkedIn is all about, right? Nurturing business relationships.

Source: Syed Balkhi

Blogging on LinkedIn helps to cultivate those relationships.

When you write an article, LinkedIn will notify your existing connections. If your article is great (and why wouldn’t it be?), they’ll take notice. Write more and more great articles, and they’ll start to see you as an authority.

And, like with Medium, great content on LinkedIn has a chance to get noticed by those outside your list of connections.

If one of LinkedIn’s editors sees your masterpiece and decides to feature it on one of LinkedIn’s numerous channels, your work gets exposed to a giant audience of interested, like-minded professionals.

Tip: Want to increase the chances a LinkedIn editor will see your article? Share it on Twitter and include “tip @LinkedInEditors” in your tweet.

Who Should NOT Use LinkedIn?

This one is pretty straightforward…

If you aren’t a working professional, or you’re not looking to reach working professionals, you’ll be better off choosing one of the other free platforms.

Final Word on LinkedIn

What are the Pros?

• Good for professionals and businesses
• Clean, simple design
• Easy to use — publishing platform is built right into your LinkedIn profile
• Built-in audience of like-minded professionals

What are the Cons?

• Only good for professionals and businesses
• Very few customization options
• You can’t schedule posts for future publishing

Conclusion: If you’re looking to write posts that will reach professionals and businesses, LinkedIn is the best free blogging platform available.

#4. Instagram: Best Platform for Visuals

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A photo and video-sharing platform that’s owned by Facebook, Instagram is one of the largest social media sites in the world.

As of June 2018, Instagram has 1 billion users worldwide. The previous September, they had 800 million users — a growth of 200 million in only nine months.

Even if you subtract everyone who follows a Kardashian or has posted a photo of themselves impersonating a duck, Instagram offers an audience of well over 75 people.

(Kidding. Mostly.)

How Do You Get Started?

On a personal computer, go to Instagram.com, and you’ll see the following:

Enter your phone number or email address, your name, your desired username, and a strong password. Then click the “Sign up” button.

Or, skip all that and click the “Log in with Facebook” button (assuming you have a Facebook account). If you aren’t already logged in, it will ask you to log into your Facebook account.

You could also do the above using the Instagram app on your mobile device.

What Do You Get For $0?

You get an extremely popular social media platform that’s perfect for microblogging.

What’s microblogging, you ask? Here’s how it works:

You get a great image. Maybe it’s a photo you took on your camera, or perhaps it’s a Creative Commons image that perfectly fits your current shade of melancholy.

You upload the image to Instagram.

And for the caption? You write a short blog post.

Here are a couple examples:

In the above screenshot, Sarah Von Bargen cleverly plugs a course she offers in the midst of a tiny, bite-sized post (accompanied by a photo of assorted beverages).

And in the below screenshot, my friend Jaime Buckley (in true Jaime Buckley style), uses Instagram to publish an eye-catching graphic alongside 107 inspirational words on parenting.

That’s microblogging — and it can be done very, very well using Instagram.

Who Should Use Instagram?

Anyone who focuses on highly-visual topics.

Models…

Photographers…

Yoga instructors…

Professional chefs…

Make-up artists, hair stylists, clothing stores…

The list goes on and on.

If you’re someone who can combine great visuals with short posts that pack a punch, you can have great success using Instagram as a microblogging platform.

Who Should NOT Use Instagram?

If your idea of a great image involves pulling out the iPhone 3G you’ve had since 2008 and snapping a photo, Instagram may not be the platform for you.

If you tend to draft novels when you write, Instagram’s 2,200 character limit when writing captions could prove problematic.

Also, if your target audience tends to shy away from mobile devices for any reason, Instagram might not be the best platform to test your ideas. Instagram started life as a mobile app. Mobile is where it shines, and it’s where most of its users call home.

(So, if you’re planning to start a Wilford Brimley fan club, it’s probably best to skip Instagram.)

Final Word on Instagram

What are the Pros?

• Great for visual topics
• Ideal platform for microblogging (short posts)
• Great if your target audience primarily uses mobile devices

What are the Cons?

• Limited to 2,200 characters
• Limited to one hyperlink (in your bio)
• If your target audience isn’t on mobile, it’s less than ideal

Conclusion: Instagram offers a great microblogging platform geared toward visual topics. However, it is not kind to fans of the great Wilford Brimley.

#5. Guest Blogging: Best Platform for Building Your Authority

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Sometimes, the best platform for your work is someone else’s popular blog.

Why? Because it can mean instant credibility.

Once your post publishes on a site like Smart Blogger, Forbes, Lifehacker, or Business Insider; people look at you differently.

Yesterday, you were just you — a talented, attractive writer living in obscurity. But then, after having your work published on a well-known website, you’re now seen as a subject matter expert in your field.

What happened? Guest blogging happened.

How Do You Get Started?

There are two approaches to finding sites where you can contribute guest posts.

The first is easy…

Check to see if the blogs you already like to read (that are relevant to your niche, of course) accept guest post submissions.

Browse their “About” or “Start” pages. Try their “Contact” page. Sometimes, they’ll make it easy and have a “Contribute” or “Write for Us” link in their navigation menu or footer.

The second approach involves utilizing Google’s and Twitter’s search capability.

Here’s how it works:

As you can in the screenshot above, you can query a topic (in this example: “blogging”) along with a search phrase (“write for us”).

Google returned a list of results that contained both of those search terms/phrases.

Click on the results that look promising, browse the sites, and see if they’re a good fit. Not all sites will be worth your time. Skip the ones that aren’t. Bookmark the matches.

Then try some other, similar queries:

• “Blogging” + “guest post”
• “Blogging” + “contribute”
• “Blog tips” + “write for us”

And so on.

Replace “blogging” and “blogging tips” with whatever topics you would like to write about.

Searching for guest blogging opportunities on Twitter follows a similar routine:

Type “guest post”, “guest blog post”, “guest article”, etc. in the search box. Twitter will give you a list of tweets where people used those exact phrases.

Every time someone proudly tweets that a guest post they’ve written has been published on someone’s site, as Meera Kothand does in the above screenshot, it’s saved by Twitter for posterity. And it allows you to go on an archeological hunt find it.

Scroll through the results.

Based on the title of the guest post and the site that published it, you will have a good idea whether or not it’s a match for you. Keep scrolling until you find some possibilities. Click the link in the tweet, browse the site, and bookmark it for later if you think it’s a contender.

What Do You Get For $0?

You get the chance to put your words in front of already-existing, relevant audiences.

Jon wasn’t an unknown when he wrote How to Quit Your Job, Move to Paradise and Get Paid to Change the World as a guest post for Darren Rowse’s ProBlogger in 2011, but he was an unknown to me until I discovered the post a few years later.

Then everything changed.

It didn’t matter that Jon was already well known by most thanks to his former role at Copyblogger; for me, his ProBlogger post was a gateway drug.

Jon went from being an unknown — a riddle, wrapped in an enigma, smothered in secret sauce — to an authority on blogging I had to read.

That’s the power of guest blogging. Every time you put your words in front of newly targeted audiences; you have the chance to gain fans for life.

Who Should Guest Blog?

Anyone who wants to build their credibility and boost their authority.

How can guest blogging do that, you ask? Let’s use me as an example.

Before I wrote my first guest post for Smart Blogger, the only people who viewed me as an authority on blogging were my wife and maybe one of our cats.

My site, Be A Better Blogger, was less than a year old. After reading a post about quitting your job and moving to paradise written by some guy named Jon, launching my own “blog about blogging” sounded like a great idea.

So that’s what I did. I was on unemployment at the time, and I had a lot of free time on my hands.

And I was doing a great job in such a short period.

The only problem?

I had little credibility. Few saw me as an authority on the topics I was writing.

Then I received an email…

Jon’s editor, the talented Glen Long, invited me to write a guest post for Smart Blogger (formerly known as Boost Blog Traffic).

That guest post…

Led to a second opportunity…

Which led to a third…

Which led to the post you’re reading right now.

It led to opportunities like writing for Syed Balkhi over at OptinMonster.

It led to being asked to provide quotes for dozens of blog posts and articles.

It led to flattering, tongue-placed-firmly-in-cheek emails like this one from James Chartrand:

It may not have led to tons of traffic for my website or large crowds chanting my name in the streets, but guest blogging did something that would have taken me considerable time to do on my own:

It legitimized me.

Hey, and speaking of website traffic…

Who Should NOT Guest Blog?

Anyone who wants to build up their own blog.

The reason? It isn’t very efficient.

Brace yourself…

You would better off publishing your masterpiece on your website, even if it isn’t yet popular, rather than on someone else’s — even if their website is very popular.

Please don’t misunderstand: Guest blogging is a great way to gain credibility; however, it isn’t a great way to get traffic to your blog. Not anymore.

Guest blogging may have been a nice traffic source in the past, but those days are long gone.

In his eye-opening article on the topic, Tim Soulo determined guest blogging was a poor return on investment if your goal was to generate traffic to your website.

According to Tim’s survey of over 500 bloggers (which included yours truly):

• Guest posts from those in the marketing niche earned their authors an average of only 56 website clicks
• 85% of the authors received fewer than 100 referrals to their sites

That doesn’t mean you should never guest blog. It just means you need to be clear about your reasons for doing so.

Guest blog for credibility, for boosting your authority, and for building your brand.

Don’t guest blog if you’re hoping for traffic. More often than not, you’ll be disappointed.

Oh, and there’s one more group who shouldn’t guest blog:

Those who want to take shortcuts.

There’s both good and bad when you’re putting your words in front of a large audience. If your post teaches them something new, inspires them, or gives them something juicy to chew on; they’ll remember you for it.

And if it sucks? Yeah, they’ll remember you for that too.

Guest blogging is a great way to build your authority, but it’s also a great way to destroy it.

If you’re not willing to put in the time and do the work, guest blogging isn’t for you.

Final Word on Guest Blogging

What are the Pros?

• Write for interested, targeted audiences
• Fastest way to build your authority and reputation

What are the Cons?

• Fastest way to destroy your authority and reputation
• Not an efficient method for getting traffic to your own website
• Getting published on quality sites is hard work
• Time-consuming — may be hard to fit into busy schedules

Conclusion: Guest blogging is a great way to build your authority and get your content in front of new readers. It’s hard work, but it’s worth it. However, it’s unlikely to generate tangible traffic to your blog.

Making the Switch to Self-Hosted WordPress

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Technically, there’s one more free option out there…

The WordPress.org software — the same software used by WordPress.com — is free too. It’s free for any and all to use.

However, just like there’s no such thing as a free puppy (once you factor in food, veterinarian bills, and replacing all your shoes after they’ve become chew toys), WordPress.org’s software isn’t actually free once you add up the other expenses.

See, to use the software, you have to install it on your own web host. That costs money.

Is this something you will want to do eventually? Absolutely. Just not right now. Not when you’re getting started.

So how will you know when you’re ready?

Jon recommends making the switch once you reach a 20% outreach success rate.

What does that mean? Let’s break it down:

Step #1: Register for a Free Blog

Sign up for Medium, WordPress.com, or whatever free platform best fits your needs.

Step #2: Follow Jon’s New Method for Starting a Blog

If you haven’t read How to Start a Blog in 2018, do so immediately.

(Well, not immediately. Finish reading this post; leave us a comment; and share it with all your friends, loved ones, and acquaintances. Then, by all means, immediately after saying hi on Twitter, go and read Jon’s excellent tutorial.)

In the post, Jon shows you how to conduct a miniature outreach campaign where you email 10-20 influential bloggers and ask them to share your blog posts.

Once you’ve hit a 20% success rate, you’re ready to make the transition.

Step #3: Switch to Self-Hosted WordPress

Jon’s post also offers guidance for making the switch. When you’re ready to choose a web host, be sure to read WordPress Hosting: A Brutally Honest Guide That’ll Save You Money.

It’ll help you pick the best host for your needs and budget.

What’s the Best Free Blogging Platform for You?

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That’s the million dollar question, isn’t it?

You now know why testing your ideas on a free blogging platform when you’re just starting is a good idea. You now know the pros and cons of Medium, WordPress.com, LinkedIn, Instagram, and guest blogging. And, you now know how to get started with each of them.

So which one is it going to be?

If you want my honest opinion, the answer is simple…

The best free blogging platform is whichever one will get you to stop dipping your toes into the water and start diving in head first.

The next blogging masterpiece isn’t going to write itself.

Are you ready?

Then let’s do this thing.

About the Author: Kevin J. Duncan runs Be A Better Blogger, where he uses his very particular set of skills to help people become the best bloggers they can be.

The post The 5 Best Free Blogging Platforms in 2019 (100% Unbiased) appeared first on Smart Blogger.

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